Strategic  Consulting

Product Strategies

Marinou's has strategically marketed or managed an array of consumer and high technology products that span from desktop and enterprise software, to Internet services, eBusiness solutions, and wireless devices. She has also assessed progressive service offerings for a major utility.

Marinou has the diversity to give clients a 360-degree view of their products and services whether they are B2B or B2C offerings. Some services clients can tap into include:

• New product or services feasibility and associated plans.
  
  
• Product[s], service[s], or brand development.
  
  
• Product definition, market definition, positioning, and roadmap planning.
  
  
• Pricing and gross margin analyses.
  
  
• Revival and/or revision of products and services.
  
  
• Product or service distribution strategies.
  
  
• Product marketing plans.